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Native Advertising vs. Sponsored Content: Which Is Best for Your Brand?
It’s easy to get similar things confused: alligators and crocodiles, jam and jelly, they’re and their…the list goes on. There’s one mixup, however, that the marketing world can’t afford to keep...
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Native Email Ads & Sponsored Content: How to Measure Performance
Meta, the parent company of Facebook and Instagram, had big plans for innovative ad products when it launched in 2021. Halfway through 2022, however, the tech giant is still struggling to deliver...
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Is Native Advertising Right for You? Check These 6 Pros and Cons
Native ad use is skyrocketing as brands seek new ways to grab user attention and work around tricky ad blockers. According to AdYouLike, the native ad market is expected to grow 372% between 2020 and...
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Cookieless Advertising: What You Need to Know
A cookieless kitchen or pantry sounds…let’s face it, pretty lame. Cookieless advertising, on the other hand, can actually bring a lot of benefits for publishers and brands across the web. Cookieless...
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Email Ad Server vs. ESP Ad Serving: Which Is Right For You?
Publishers today have a huge opportunity to drive revenue from one of the most direct and trustworthy channels on the web: email. Especially now that a growing number of people are checking their...
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Need More Ad Clicks? Here’s how to Increase CTR and Engagement.
Email ads should do more than just serve impressions and fill white space for publishers. They should be compelling enough to drive ad clicks, engagement, and conversions, so you can build new...
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Launching a Sponsored Email Ad? Save Time by Automating Logo Unit Placement
When it comes to monetizing emails, publishers have many ad formats to choose from — native ads, display ads, text ads, and dedicated ads being just a few. Still, there’s one email ad format growing...
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4 Advantages of Serving Direct-Sold Native Email Ads from GAM
Many good things have come in combinations of three. Athos, Porthos and Aramis make up the Three Musketeers. Curly, Larry, and Moe together are The Three Stooges. And you can combine Earth, Wind &...
View ArticleTop Advertising Technology Trends for 2023
The advertising technology world is a bit of a head-scratcher. On the one hand, it feels like it changes at a rapid, unstoppable pace — with new tools, buzzwords, and “must-have” strategies emerging...
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A Go-To Guide for Running Newsletter Sponsorships
Sponsored content is everywhere these days — on publisher websites, social media platforms, podcast streams, and TV screens. Just think about a sports game. Replays, half-time reports, and whole...
View Article6 Biggest Benefits of Google Ad Manager for Publishers
Google Ad Manager (GAM) is like the Coca-Cola of publisher monetization. Sure, it has competitors, but it still dominates the market in usage and name recognition. And it has widespread appeal for a...
View ArticleGAM vs. GAM 360: What’s the Difference and When Should You Level Up?
It’s no secret that Google Ad Manager (GAM) has cornered the market among publishers running digital campaigns. It’s a one-stop shop for selling, managing, and tracking ad inventory across the web....
View ArticleDesktop vs. Mobile Ads: What Do The Numbers Look Like After Apple MPP?
Apple’s privacy updates of 2021 shook the email ad world to its core. All of a sudden, impressions were muddled by proxy traffic and “phantom” email opens on both mobile and desktop thanks to new...
View Article23 Tentpole Advertising Dates in 2023 & How to Prep for Them
When Columbia Pictures debuted its 2003 romantic comedy movie Gigli, starring Jennifer Lopez and Ben Affleck, it bombed at the box office — grossing less than 10% of its total budget. But did the...
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Can email help local publishers drive revenue?
Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital...
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